Why is the future so ominous?  For centuries, people have tried to predict the future, however such efforts were in the hopes of “Fortune-Telling” rather than carving out a destination and a path to get there.  Most US companies will have some sort of long term strategy (meaning the next year or two) and such tend to outline a continuation of existing operations, products, services with limited modifications.  So, why is the future a challenge?  Such occurs because organizations tend to try and adapt to today’s environment and any changes ocurring in the marketplace.  There is cautionary risk in such, plreferring to retain the “Tried and True” products, services, markets, technologies, engagement of people and customers.

To emerge from the clutches of this limited way of “Seeing” the future, we need to ask a different set of questions:

• What do we want our future to look like?
• How do we get there?
• How do we manage our people, processes, strategies?